Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

In China, ecommerce channel ad spending represents over 38% of total digital ad spending, and ecommerce search spending accounts for 64.0% of total search. Could the US figures reach similar heights?

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

Ecommerce channel advertising is having a big year, with eMarketer forecasting accelerated growth for 2020. Profitero CEO Bryan Wiener joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss consumers' massive shift to ecommerce, how it's benefited the ad businesses of Amazon and other marketplaces, and what online sellers should consider as they strategize for Q4 and beyond.

Marketers will spend $17.37 billion on advertising on ecommerce sites and apps this year, according to eMarketer’s first-ever forecast of ecommerce channel ad spending. Ad spending on ecommerce properties will be up 38.8% from 2019—an acceleration of spending growth, thanks to the pandemic. By the end of this year, ecommerce channel advertising will represent 12.2% of US digital ad spend.